Valve enforcing brand-new trailer limitations on Steam designers
The number of trailers that game developers are permitted to place in front of their pictures on Steam store pages has been reduced as of recently by Valve.
Starting today, the designers of Steam will only have the ability to place two trailers in the row of thumbnails to the left of screenshots. This will result in a default view that always has a mixture of screenshots and trailers front and centre.
According to the information that was provided in a post on Steamworks, developers are still permitted to upload an unlimited number of trailers; however, any remaining clips (in excess of their highlighted 2) will be placed beneath their pictures.
Because of this shift, it is crucial that you determine the order of your trailers so that you may place the most emphasis on those that you feel will be the most helpful to potential brand-new customers. According to Valve, “You can define the order in which your trailers appear in the ‘Edit Store Page’ area of Steamworks, which is located on the ‘Trailers’ tab.”
“The language and country settings that you have applied to a video will determine which of these two options will be presented to the player first when they watch it. If you do not have any language or country restrictions placed on your trailers, then only the top two will be included in the description. Any trailers that are still available will be added at the very end of that row, following the screenshots that you have actually sent to Steam.
Valve has indicated that the upgrade would make it much simpler for prospective customers to locate and view screenshots. During construction, a number of store sites are frequently saturated with clips and trailers.
The company mentioned that it wasn’t always apparent to designers how they should manage trailers in order to provide the absolute best experience for players, and it believes that the brand-new limitation would address both of those issues.
Valve continued their rundown of some best practises for designers making use of the new system by saying, “Ideally, you’ll want to offer gamers a great take a look at the gameplay of your video game in as brief a time as possible.” [C]onsiderably, this should be accomplished in the shortest amount of time achievable.
“We recommend that the very first trailer for your video game be one that focuses mostly on gameplay. This trailer should make it abundantly clear what the player will be doing in the game and how they will interact with the environment that you have created. If you’ve managed to pique a gamer’s attention with your trailer, you should hold off on including company logos or narratives until later on.
The update will also give developers the ability to select from a pre-determined list of categories for each trailer that they post. These categories will indicate whether the majority of the video content in the trailer is gameplay, cinematic, or teaser footage. Customers will be able to determine which videos are relevant to them by looking at these categories, which will be shown with the name that developers receive for their trailers in the video gamer on the store page.
However, Valve advised developers who “have not paid a lot of attention” to the order of their clips to check out how their shop pages have been influenced by the update. Valve stated that developers who have already organised their Steam trailers will not be required to make any significant changes following the upgrade.
On the Steamworks blog site, you may get additional information regarding the upgrade that has been implemented.
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