Since the COVID-19 epidemic in 2020 prompted the cancellation of nearly all convention activities, San Diego Comic-Con has been struggling. Since then, it appears like more and more obstacles have arisen to prevent these live events from taking place as planned. According to Variety’s coverage of San Diego Comic-Con 2023, many of the major studios that are usually present will be absent that year.
Disney’s Marvel Studios and Lucasfilm, as well as HBO, Sony Pictures, Universal Pictures, and Netflix, are among the many studios that have decided to boycott SDCC this year. Variety reports that Warner Bros. has made no announcement, and that NBC is waiting on reports of a possible actors’ strike. However, both Paramount and Amazon want to make an appearance.
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San Diego Comic-Con 2018: Now Playing, the Best and Worst
What gives then? The current ongoing writers’ strike and the speculated imminent strike by the Screen Actors Guild are the most obvious examples. Even though both strikes have an impact on these studios, an actors’ strike would be catastrophic because it would be impossible to get stars to promote new movies while they were on strike. Studios won’t want to schedule a tonne of actor-heavy panels if they have reason to believe many of the actors won’t show up.
In addition, several production companies now market their shows directly to audiences. For example, Star Wars fans can attend the yearly Star Wars Celebration conventions, while Netflix just staged one of its Tudum events in Brazil. There were Fandome events hosted by DC Studios in 2020 and 2021, however they were cancelled for 2022. However, with a new CEO and a slew of upcoming projects, Warner Bros. may be considering reviving the event or something like it.
In its early days, San Diego Comic-Con was simply a comic convention, albeit a (really, really enormous) one. If things keep going the way they are, the event may have to go back to its beginnings. In less than a month, from July 20 to 23, 2023, will be San Diego Comic-Con 2023.
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