Blizzard states Diablo 4 is its “fastest-selling video game of perpetuity”
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In fact, it has been in use for ten thousand years.
Blizzard seems pleased with the reception to Diablo 4, as they are now promoting the fact that players have accumulated over 10,000 years of play time and that Diablo 4 is the “fastest-selling video game of perpetuity” for the company.
As of the first of June, when Diablo 4 became available for “early gain access to” for those willing to pay extra for the advantage, Blizzard has calculated those impressive-sounding play time estimates based on the number of in-game hours players have really accumulated since that day.
According to the company, more than 10,000 years (10,616 years according to my calculator, but who am I to nitpick mathematics?) had been spent playing Diablo 4 in its first four days. to put it another way, it’s the same as one individual “playing 24 hours a day since the dawn of human civilization,” as Blizzard puts it.
In this piece, Zoe Delahunty-Light discusses Diablo 4.
Blizzard’s claim that Diablo 4 is the company’s “fastest-selling video game of all time” is a bit murkier, given that it hasn’t revealed specific sales data. It remains to be seen how well it does in comparison to Blizzard’s free-to-play games, which, with the exception of Overwatch’s 2016 debut, have largely dictated the company’s release calendar in recent years.
Following today’s events, Blizzard confirmed it is working on two expansions for Diablo 4, with general manager Rod Fergusson saying the studio plans to support the game “for many years to come [with] extremely abundant seasons, much richer than we had in Diablo 3.”